Senior UX/Product Designer with 20+ years of experience creating intuitive, user-centered digital experiences across mobile, web, and enterprise applications at Amazon and Microsoft. Combines strategic UX leadership, interaction design, visual design, user research, and product thinking to translate complex problems into practical, polished solutions. Recently founded and launched Throwmium, an iOS baseball pitch-tracking app integrating computer vision and Core ML, demonstrating end-to-end product ownership from strategy through launch.
Neil Hoover
AI, ML and Magic.
Throwmium - iPhone Application
Founded and launched Throwmium, an iOS baseball pitch-tracking app designed to help players, parents, and coaches capture pitches, estimate pitch speed, and review video clips with on-screen speed overlays. Led the product experience from concept through launch, defining core functionality, user workflows, interaction patterns, and the overall mobile experience.
Be Detailed, Pixels Matter.
Amazon Design System
The Devices design guide initiative is aimed at creating a cohesive visual and interactive experience across multiple applications within the Amazon Devices ecosystem (FireTV, Alexa, FireOS, Tablets). The goal was to establish a consistent design language to improve usability, brand identity, and developer efficiency.
Collaboration made easy.
Amazon WorkDocs SASS
Amazon WorkDocs is a file sharing and storage application designed to streamline the process of uploading, sharing, and managing files. It caters to both individual users and businesses, offering features such as collaborative workspaces, advanced security, and cross-platform accessibility.
Engage Gaming.
XBOX Platform
This project involved creating a branded destination advertisement for a major gaming brand on the Xbox platform. The goal was to design an engaging and immersive ad experience that effectively promoted the brand while integrating seamlessly with Xbox's user interface and gaming environment
Branding is Everything.
WorkDocs Logo Creation
Rollout new product Logo for WorkDocs application. This is to improve brand reach and lean into the Amazon consumer brand. The goal was to leverage already existing brand icon within Amazon to help earn trust with customers and create a sense of familiar while also helping scale our brand across the customer base.